Product Specifications

Product Story & Emotional Resonance

“Will, woven into wool.”

Azm-e-Shah is a shawl forged from resolve. It represents unwavering determination through its deep, earthen tone—a color that reflects the grounded strength of a leader. This piece is designed for the man who leads from within; someone whose strength is not loud or performative, but fundamentally unbreakable.

It does not follow trends. It follows purpose.

Style & Comfort Essence

• Unwavering Determination: The deep earthen colorway provides a serious, sophisticated aesthetic that serves as a versatile anchor for both traditional and contemporary wardrobes.

• Precision Craftsmanship: The hand-woven border threadwork runs with quiet precision. This subtle detailing symbolizes the discipline, restraint, and command of the "Shah" spirit.

• The 80/80 Kashmiri Standard: Utilizing luxury heirloom-grade Kashmiri wool, Azm-e-Shah provides exceptional warmth without the bulk. The high thread count ensures the fabric is smooth to the touch while maintaining a firm, structured silhouette.

• Presence Without Excess: At 50” x 100”, the drape is fluid enough for comfort but structured enough to project a powerful, masculine presence.

• Collection Continuity: As a key pillar of the Shah-e-Kashmir Collection, Azm-e-Shah stands alongside Khaak-e-Shah (The Earth), Raqam-e-Shah (The Ink), Lutf-e-Shah (The Grace), and Thabāt-e-Shah (The Firmness).

⚠️ Care and Longevity (Important)

To maintain the exceptional quality and the structural integrity of this fine Kashmiri wool, please adhere to these strict guidelines:

Professional Dry Cleaning Only: To preserve the refined border detailing and the density of the 80/80 fibers, dry cleaning is the only recommended care method.

Crucial Note: DO NOT wash this item in water. Pure wool is prone to felting and will shrink significantly if washed, even in cold water. Please adhere strictly to dry cleaning for long-term care.

Mini FAQs

• Q: What does "Azm" mean?

  Azm translates to "Will" or "Determination." It signifies the unyielding spirit and resolve of a leader.

• Q: Is the "Deep Earthen" tone a brown or a grey?

  It is a rich, grounded earthen tone—a deep, dark neutral that captures the natural color of fertile soil and ancient heritage.

• Q: How does the "structured drape" feel?

  Unlike lighter, wispy scarves, this shawl has "body." It sits firmly on the shoulders, maintaining its shape and regal silhouette even as you move.